More than half of all visits to this website comes from a mobile device. The percentage of smartphones and mobile devices, such as tablets, is increasing every year. An online presence is not enough anymore, your business needs to provide a professional mobile-first experience to your clients.
The market share between iOS and Android is more than 85% in favour of Android worldwide, but these numbers vary depending on country. So a good idea is to research your key markets and target them. This dilemma between iOS and Android leaves business with different mobile-first approaches.
Progressive Web Apps Are The Shortcut To Market
As a business owner you might have an idea of what it cost to develop a mobile. Many questions come to mind when considering developing a mobile app. Which phones and tablet sizes should be targeted and optimised for? Which platforms should be targeted? Android or iOS? Both?
Developing a native app for both Android and iOS makes it necessary to have two code-bases, requiring two developer teams. Putting the app on either Google Play or App Store requires at least 10 days of validation. What happens if late requirements occur, or a typo slipped through proofreading, another 10 days before the app is public.
With a PWA you can host the app on your corporate website, update as quickly as your website today, and you can have a single code-base. That is why we recommend a PWA over native app.